More about me.
I’m Sans, Sanskriti Bhatia on paper. Born in Nagpur, raised in Thane just outside Mumbai, in Seoul since 2017. Most of what I do (the channel, the businesses, the writing) is one project: documenting what it takes to design a deliberate life, as an Indian woman building one in Korea, on her own terms.
Korea at 19, on a scholarship.
I came to Korea in 2017, at 19, on the GKS-U scholarship (the Korean government’s undergraduate program for international students) and studied Computer Science at Yonsei University. That scholarship is the door that opened everything else.
8 years later, I have: TOPIK Level 6, KIIP Level 5. Enough to handle the paperwork, the small talk, and most of a dinner-table conversation in the language.
Five jobs, then my own.
After Yonsei I worked as a software engineer at five different companies in Seoul. SWE is the default script for a CS grad, and I wanted to know it from the inside before I decided what was actually mine. After 4 years in tech, I left to build my own things.
The three projects below are different surfaces of the same project: which is building a deliberate life.
Three things, in parallel.
Helping international students study in Korea.
After I started posting on YouTube, my comment section lowkey turned into a study-abroad helpdesk. Almost every message was a version of the same question: how do I come study in Korea? KoreaAdmit is the proper, end-to-end answer: programs, essays, scholarships, the visa runway, and all the small lived details that only make sense once you’ve walked through them.
Korea gave me the freedom to build a life on my own terms. I want other students to get that same shot.
koreaadmit.comK-beauty into the Indian market.
I work with Korean beauty brands launching into India. I’ve partnered with Amorepacific and a handful of indie brands. The reason I’m focused on this right now is timing: this is the biggest opening K-beauty has ever had in India, and the cultural translation it takes to land well is the kind of work that only makes sense when someone has actually lived both sides.
Get in touch on LinkedInDesigning a deliberate life, out loud.
The channel documents what it actually takes to design a deliberate life, as an Indian living in Korea, on her own terms. Korea is the setting. The business/startup is the proof. The self-concept work underneath is the engine.
My content is for solo builders, creators, and quiet rebels: the people who feel the pull to design something other than the default and want company along the way. The earlier subliminal and self-concept videos still live there too; they were the identity work I was doing before I had the language for it.
Watch the channelThe rest of the life.
I live with two British Shorthair cats, Elysian and Ikigai, born June 2022 and currently 4. They run a tighter ship than I do.
I do CrossFit, walk about 15,000 steps a day, spend a lot of nights pair-programming with Claude (this site is one of those nights), and host meetups in Seoul for people building things and people who want to.
Say hello.
LinkedIn is the best way to reach me for work. Email works for everything else: sanseuyt@gmail.com. If you’re in Seoul, the open meetup is probably the friendliest door.